Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on October 13, 2011

    How much are your contacts worth to you? [Infographic]

    How much are your contacts worth to you? [Infographic]
    Brad McCarty
    Story by

    Brad McCarty

    A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

    What would it take for you to give up your personal contacts? How about your business ones? With each of us putting a different dollar amount on what we’d accept to rebuild from scratch, contextual email plugin Smartr, from Xobni (of which we covered the launch, last week) thought it might be interesting to get a broad-scale overview.

    You can see the full infographic below, but here are some of the more interesting take-aways:

    • 48% of those surveyed still use a paper address book
    • People aged 45-54 years consider their contacts to be the most valuable
    • Mobile phones clock in at 77% as the chosen way to store contacts
    So what’s your price? What would it take for you to hand over your address book, starting completely from scratch? Sound off in the comments.
    Addicted to infographics? We’ve managed to find some of the best.