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This article was published on February 18, 2011

    How Mobile Influences The Shopping Process [Infographic]

    How Mobile Influences The Shopping Process [Infographic]
    Matt Brian
    Story by

    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    The Moment of Truth, according to A.G. Lafley (former CEO of P&G), is the moment when a consumer walks up to a store shelf and find the products stocked.

    Mobile agency Momads realises that the first Moment of Truth is increasingly going mobile, owners are using their mobile phones to obtain information about products, compare features and get the best prices.

    With that in mind, Momads created a rich infographic visualising how mobile plays its part in the shopping process: