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This article was published on August 19, 2015

How do you localize mobile games for regional markets? Insights from ZeptoLab, Outblaze and 6waves

Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Customizing your games for regional markets can help bring in more players, establish your brand in new territories and increase revenue. But there’s a lot more to it than merely translating your textual elements into other languages.

At the recent Rise conference in Hong Kong, I sat down with CEOs Misha Lyalin of ZeptoLab, Arthur Chow of 6waves and Yat Siu of Outblaze to discuss the best practices, challenges and innovation that goes into localizing games. Watch the video above for valuable insights that can inform your next title.

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