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This article was published on March 6, 2012

How an agency braved the winter to promote IKEA’s iPad catalogue

How an agency braved the winter to promote IKEA’s iPad catalogue
Anna Heim
Story by

Anna Heim

Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

What’s the best way to promote the iPad app for IKEA’s latest catalogue in Norway? The creative agency SMFB decided to use Scandinavia’s winter in its favor.

While many of us dream of owning touchscreen-friendly gloves, SMFB came up with a hack. Thanks to a sewing kit it distributed, Norwegian iPad owners were able to customize their regular gloves, and keep them on while browsing IKEA’s catalogue on their mobile device.

Don’t expect to put your hands on one of IKEA’s sewing kits; all 12,000 of them were gone in two weeks, helping the app take the top spot in the App Store. Here’s a video about this clever viral campaign: