To launch tomorrow is HotelVideoReviews, a Dutch/US startup focusing on helping travel agencies benefit from hotel video reviews on their sites.
HotelVideoReviews aggregates video reviews from established hotel review sites including tripr.tv and hotels.tv as well as partnered travel agencies. See, the site offers white label solutions to travel agencies enabling them to create their own user generated reviews sections helping them receive more targeted leads.
There are no fees for moderation, integration or daily administration, however the site aims to share qualified leads and therefore profits with individual travel agencies – directly correlated to traffic linked back to their site. At launch they have partnered with leading Facebook travel application WhereiveBeen.com, EasyTobook.com, Gekko.com, and Hotels.nl.
CEO Jan Kooman is a firm believer in the benefits of video reviews:
“We believe that video reviews are very important for the booking experience on a travel website. Research shows that 78% of hotel bookers already use textual reviews when making travel related decisions. However 42% find video most trustworthy.
Adding video content on a hotel booking webpage increases conversions up to 200%. To stay competitive in online travel they are a must.”
Kooman is also joined by ex-Google country manager Marc Duijndam as an investment partner.