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This article was published on October 14, 2016

Hopes for Twitter purchase fade as Salesforce leaves the arena

Hopes for Twitter purchase fade as Salesforce leaves the arena

A few weeks ago, it seemed there was a good chance Twitter was about to be purchased, with potential suitors including Google, Disney, and Salesforce.

Then Google and Disney backed out, and now Salesforce has as well, according to the Financial Times.

Salesforce CEO Marc Benioff simply said “In this case we’ve walked away. It wasn’t the right fit for us.” Twitter is apparently still looking for other bidders, but prospects of a nearby sale seem to have eroded.

Twitter CEO Jack Dorsey, on the other hand, seems ready to want to just get on with his life and focus on Twitter’s growth, according to one of the Financial Times’ sources. The company has actually been on a bit of a roll of late; here’s to hoping it can keep up the momentum.

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