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This article was published on April 1, 2011

    HootSuite’s pivot: Introducing Happy Owls

    HootSuite’s pivot: Introducing Happy Owls
    Brad McCarty
    Story by

    Brad McCarty

    A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

    Surely you’re tired of tweeting all day, right? You’ve seen everything that there is to see on the Internet. So have the folks from HootSuite. According to an email that we’ve just been sent, the company has decided that it’s time for a pivot.

    Things have been going really well at HootSuite for the last while, but after watching the massive growth of Zynga and the likes, I’ve been thinking a lot about if we are in the right business? Building on top of third party platforms can be challenging, and the team and I want a change. I know that this will come as a surprise, but as of today we’re pivoting business models with the launch of Happy Owls

    Happy Owls looks…um…familiar. But maybe it’s that familiarity that will help you to love it. We’ve given it a play and it’s engaging, but certainly different. A pivot, indeed.