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This article was published on March 10, 2011

Honest Tea tests America’s honesty in its latest brand campaign

Honest Tea tests America’s honesty in its latest brand campaign

Ad Agency SS+K’s latest marketing campaign for Honest Tea is pretty brilliant. Raising awareness in the form of a social experiment to find the most honest city in America, Honest Tea set up popup stores in 6 U.S. cities, asking people to pay for tea bottles based on the honor system. The campaign proved that our country’s tea drinkers are 87% honest. Yay, humanity. And yay, hidden cameras.