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This article was published on May 4, 2011


    Hoefler & Frere-Jones releases new font, Ideal Sans

    Hoefler & Frere-Jones releases new font, Ideal Sans
    Joel Falconer
    Story by

    Joel Falconer

    Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found g Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found gaming or consulting. Follow Joel on Twitter.

    Hoefler & Frere-Jones, arguably the most-loved type foundry among designers, today released a new typeface, Ideal Sans.

    Ideal Sans is an effort to restore some of the humanist design qualities often lacking in modern sans-serif typefaces. As the company says:

    Setting aside the easy pursuit of digital perfection, Ideal Sans favors handmade forms that help it achieve different goals: warmth, craftsmanship, and humanity.

    Because of the amount of research and development that the foundry puts into each font, new releases aren’t as frequent as one would expect from less detail-oriented foundries.

    Naming the font Ideal Sans is a bit of a departure from H&FJ’s standard naming procedure, which generally forgoes the inclusion of a sans or serif indicator — we wonder if this is a hint from the company that serif or slab versions of the font are on their way.