
Buried in a report this morning that made the rounds was a very interesting result to a rather unscientific survey of some â27 key execs,â to use Forbesâ encapsulation, that indicates that Windows Phone might be the heir apparent to the title of âthird ecosystem.â
By that we mean that Windows Phone may be the third smartphone line at the top of the heap, sitting next to iOS and Android on its very own top-tier throne. This is of course what Microsoft wants, but in the eyes of many it remains far more aspiration than reality.
That fact is exactly why the survey conducted with those mobile executives is so interesting: they agree with Microsoftâs hope. 85% of those surveyed said that the market needs a third option, and 77% said that the final member of that trifecta will be the Windows Phone and Nokia partnership. Finally, respondents also said that they expect Microsoft to discount its phones more, and that the company would move more total units this year.
In all, thatâs a rather rosy picture, and one that Microsoft very much wants to be true, with the possible exception of the discounts. Hereâs the rub: itâs just the opinion of 27 higher-ups at various carriers. Yeah, well, you know, thatâs just, like, your opinion, man. Well said, Dude.
Hereâs what we do know: Windows Phone is about to go LTE and take another firm swing at the US market with a fat ad budget. Letâs see if it works.
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