Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]
Not only was Sunday’s Super Bowl the most viewed sporting event ever on television, it was the most viewed television program ever with a whopping 111.3M viewers. That’s pretty impressive alone, and the game has the tweets to go along with it.
Today Twitter gave us some more stats to go along with the ones it had already given us. The total number of Super Bowl 46 related tweets are astronomical:
The crazy part is that those 13.7M tweets were just from during the game alone. Imagine if the company had released how many Super Bowl related tweets there were since the two teams competing in it were known.
There’s no doubt that Twitter has become a huge part of how we communicate about entertainment, even though the ads during the game itself didn’t reflect that.
What does reflect Twitter’s impact is that the network that aired the Super Bowl took to the platform to make this announcement:
NBC Sports: Super Bowl XLVI is the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years!
— CNBC (@CNBC) February 6, 2012
How deeply can Twitter integrate itself into pop culture and what we do every day? After yesterday’s impressive usage, and up-time, the sky seems to be the limit for the micro-messaging service. As Dick Costolo said, 2012 is the “Twitter election“, so once the Presidential debates start, keep an eye on the service for more record-breaking achievements.
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