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This article was published on November 30, 2012

    Here’s how to market your startup with muppets

    Here’s how to market your startup with muppets
    Harrison Weber
    Story by

    Harrison Weber

    Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

    Coaster, a service that lets you order a drink with your phone instead of waiting at the bar, recently launched its first app, and so the company responsible is looking to get the word out.

    Standing out in a crowd of never-ending iPhone and Android apps is tough, but with the help of Herman, a muppet-like character with an affinity for the night life, Coaster is on the right track.

    No more waiting, no more hassle. It’s so easy, even a puppet can do it!

    As far as app marketing goes, a humorous angle wont work for every company, but it hits home for Coaster. Execution is everything, and considering that many of us end up acting like muppets after a few trips to the bar keep, we found both the idea and the final results strangely charming.

    ➤ Coaster