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This article was published on May 7, 2008


    Hellotree: use those family tags to beat Geni

    Hellotree: use those family tags to beat Geni
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Genealogy service Geni has some competition: Hellotree. This is a place where you and your family can build a family tree and keep each other up to date by sending private messages. Moreover, there’s also room for nostalgics, as you can post archive photos of those good ol’ summer days in the family garden.

    Hellotree: get your family beyond tags and in a tree

    The flash tree is pure eye candy and grows as you and your family members invite more relatives. Though I think it’s not enough, as Geni is HUGE. They have over 15 million profiles and are the definite market leader in this social media area. If Hellotree wants to build an audience like that, they should work on the integration of existing social networks. I mean, they already have the typical Web 2.0 appearance with all the gradients and big fonts. So why not offering all those Flickr addicts to take it beyond the ‘family’ tag?

    Family on Flickr
    Family tag on Flickr

    If the API‘s of services that have a family distinction in contacts support this, Hellotree might have found an angle to become a serious competitor of Geni. With a few clicks, people can already have their Flickr photos and MyBlogLog blogs included in their profile. Work on that, team from Hellotree, and a forest of family trees may lie ahead of you.

    [via eHub]