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This article was published on May 9, 2019

Hearsts’ Marscha Krouwel: Female-led companies get less funding but make more revenue

Hearsts’ Marscha Krouwel: Female-led companies get less funding but make more revenue
Cara Curtis
Story by

Cara Curtis

Former TNW writer

We’re coming to you live from day one of TNW 2019, our flagship conference in Amsterdam. Up next is Marsha KrouwelHearst Magazines’ publishing group director and Lead Scout and Advisory Board Member.

Krouwels’ talk at TNW2019 discusses how both founders and investors can close the gap in funding for female-led startups. According to Pitchbook, only 1.6 percent of investment money went to female-founded startups from 2010  to 2018. Just 6.8 percent of invested money went to diverse teams  meaning over 90 percent of every euro invested went to only male-led startups.

Even though male founders have been given a headstart in the world of entrepreneurship (almost $1 million more), female founders pull ahead by making more revenue per dollar  — proving to VC’s that investment in female-led companies is the smarter option.

In a world that seems to be built around men, women are at an obvious disadvantage and need to achieve more just to be seen as equal. Because of this unfair pressure, women have become more resilient to sexism and being underestimated. 

“When women do eventually apply for VC investment, most face unconscious biases. We must recognize and become more aware of this. Lots of examples show that women get more pushback on their pitches. VC’s prefer to invest in what they can relate to,” Krouwel explained. 

According to Krouwel, the gender investment gap can be closed if more investors implement diversity schemes in their teams. “They need to  recognize bias in the decision making process and understand that women-led startups are a good investment opportunity.”

There’s plenty more where that came from. Check out the official schedule to discover the keynotes you don’t want to miss, and watch them on our live streams.

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