Model Christy Turlington-Burns was featured heavily during its launch event and is blogging about her smart watch on the Apple site. Now Pharrell Williams has flashed his Apple Watch on the US version of ‘The Voice’.
The singer also took to Instagram to share a video of his $10,000+ Apple Watch Edition paired with the cheapest white sports band. See if you can watch the clip without being instantly irritated by his “woah”:
The question is: do celebrity endorsements makes a difference to you? To my mind, the relentless pushing of the device by stars makes it less desirable.
Sure Apple has been using celebrities in its advertising for a long time – remember the particularly odd Martin Scorsese iPhone 4S spot? – and regularly tops the charts for movie product placement, but there’s something about the latest round of appearances that seems tacky.
Let us know, does Pharrell sporting the Apple Watch make you like it more or less?
Image credit: Jon Friedman