While some cable companies are none to happy with the idea of HBO separating its content into its own separately-available HBO Now service, there’s no denying they’ll have to embrace it eventually.
That’s starting today with Cablevision, now that it’s announced an agreement with HBO to offer HBO Now to Optimum Online customers. Optimum is the first cable provider to partner with HBO for the service.
No price details were announced, but Cablevision says it will provide those details and other news in the coming weeks. The service will cost $14.99 a month on Apple TV, and traditional HBO costs an $14.95 for regular TV customers on Optimum – we’d expect prices to remain competitive there.
HBO Now is set to release in April, presumably in time for the fifth season of Game of Thrones.
➤ Cablevision and HBO Announce Agreement to Provide HBO NOW via Optimum Online [Business Wire]
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