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This article was published on December 9, 2013

Groupon acquires social gifting service Boomerang for its new Freebies category

Groupon acquires social gifting service Boomerang for its new Freebies category
Josh Ong
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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Groupon has acquired Boomerang, a service for sending gifts to friends, with plans to integrate the team into its Freebies coupon offering. The service will shut down on December 31, 2013, so gift recipients will need to save their redemption instructions before then.

Boomerang already had close ties to Groupon after launching last year with $1 million in funding from Lightbank, a fund created by Groupon CEO Eric Lefkofsky and co-founder Brad Keywell.

Boomerang

Thumbnail credit: Zurbagan / Shutterstock