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This article was published on April 3, 2017


    Great expectations and how to exceed them

    Great expectations and how to exceed them Image by: Getty Images
    Boris Veldhuijzen van Zanten
    Story by

    Boris Veldhuijzen van Zanten

    CEO and co-founder, TNW

    Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

    Nobody notices when you do your job well, only when you deviate from the norm. That means that if you want to get noticed you either have to excel at, or screw up, your job. That kinda sucks, but such is life.

    Exceeding expectations is incredibly hard, and while we should all aim to do just that, the other alternative is to at least stand out.

    One of my favorite artists, Jeff Koons, started as a clerk at the membership desk of the Museum of Modern Art in New York. Folklore has it that he quickly became one of the best selling employees to ever work there. He dyed his hair red and cultivated a Salvador Dali-esque moustache. He’d show up at the museum in outlandish outfits, and people would drop by just to see what he looked like that day. He took a job as boring as help desk, and turned it into a show.

    We’re currently organizing an event, and it isn’t sufficient enough to just do everything perfectly – we need to think about how to excel, surprise, and please our audience beyond what they’ve come to expect. That’s more than just surpassing presumptions. It means doing things well, and then transforming the process into something entirely different.

    I think about this in everything I do. I don’t just want to do well, but give it the extra attention to verge a bit differently. How do you exceed expectations? How do you apply this to your daily life?


    This is my introduction text for last week’s issue of our TNW Weekly update. You can read the whole newsletter here, or sign up to receive your own copy.