Grab your wallets, gamers – E3 is selling tickets to the public

If you’ve ever wanted to go to E3 without getting a press pass, you’ll finally have your chance. Starting February 13, anyone can buy a ticket to the show – as long as you move quickly.

Until now, only “insiders” like gaming journalists or content creators could go to the Electronic Entertainment Expo (E3). Everyone else had to watch livestreams and read coverage online.

The Entertainment Software Association (ESA), who run the show, cracked the door last year when they offered a free event to the public outside the convention center where the expo took place. EA did the same. The feedback was positive. As a spokesperson told GameSpot:

“The feedback we heard was clear–[the public] wanted to play the games inside the convention center. In addition, exhibitors … wanted to have access to the fans.”

Now the ESA is making that dream come true. 15,000 tickets go on sale to the general public on February 13 on E3’s website. They won’t come cheap, though. The first 1,000 tickets cost $150 during the early bird period that starts February 13. After that, the remaining 14,000 tickets will be $250 each.

GameSpot also reports that the ESA might offer exclusive benefits to ticket holders. No one knows yet exactly what those benefits will be, though.

According to Polygon, ESA officials are encouraging online personalities like Twitch streamers to register as media this year. For those who don’t know, “media” is the catch-all term for those who are issued E3 press passes. People registered as media do not need to buy tickets.

E3 2017 will be held at the Los Angeles Convention Center on June 13-15.