Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on September 30, 2010


Google’s URL Shortener Goes Public

Google’s URL Shortener Goes Public
Zee
Story by

Zee

Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

Google’s URL shortener has been available for some time but frustratingly only as a feature of specific products like Google Toolbar, Blogger, Maps, Picasa and Feedburner.

Today Google reveals a website, http://goo.gl/, that lets you simply copy and paste the long URL and instantaneously produce a short one – pretty standard stuff.

Google insists it isn’t going head on against the likes of bit.ly but instead will focus on what it knows best; stability, security and speed.

While there isn’t an official extension or bookmarklet out there, they are in fact already all over the place – despite no official API. My personal favorites; the bookmarkletChrome extension, Firefox addon and if you’re on Safari, this is an absolute must.