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This article was published on February 3, 2015


Google’s AdSense ads now quiz you when you mute them

Google’s AdSense ads now quiz you when you mute them
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Google has updated its AdSense platform so that muted ads now run a short survey and disappear from the page they’re on, allowing content to fill up the space they occupied.

While the Mute this Ad feature has been around since 2012, the survey and placeholder collapse are new. Users can simply click on the X icon to mute an ad, fill out a quick multiple choice survey, and hide the ad on a page.

AdSense Mute

The new features should help advertisers better understand what sort of promotions and ad placements work well, and weed out those that users mute often.

Adding more functionality to the “mute this ad” feature [Inside AdSense]