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This article was published on August 10, 2012

Google uses humor to promote Google Ads in Brazil with new animated campaign

Google uses humor to promote Google Ads in Brazil with new animated campaign
Anna Heim
Story by

Anna Heim

Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

Google has launched a funny campaign to promote its Google Ads products in Brazil, the Brazilian blog Brainstorm9 reports. Co-created by the agencies Pepper Melon and Ño Empire, it consists of 5 commercials that feature animated characters struggling with the demands of online advertising.

While the ads are in Brazilian Portuguese with English subtitles, there is no doubt that the challenges they mock are universal. If you have ever tried to launch a product online on a meager budget or struggled to close a pop-up on your favorite website, here’s to you:

➤  Creating brand awareness

http://youtu.be/wbXhc39ppyU

➤ Engaging with your audience

http://youtu.be/5gxC7e0GNzw

➤ Using technology efficiently

http://youtu.be/CY4jHdheIGo

➤ Chasing your target

http://youtu.be/9hNkkj-LNxM

➤ Launching a new product

http://www.youtube.com/watch?v=ZQ0uocmHvR0

Image credit: Mallox