http://www.gettyimages.com/detail/news-photo/google-employee-works-on-a-laptop-before-the-start-of-a-new-news-photo/145812002
Credit: Justin Sullivan
This designer, Paula Rupolo, decided to swap the colors of logos that famous competing brands use, and here’s the result. Hint: it’s pretty jarring.
It seems like we’ve already internalized logos along with their colors — and switching out the colors makes these immediately-recognizable logos look a lot less familiar.
A purple Google logo, anyone?
➤ What happens when you swap the colors of famous logos? [Sploid Gizmodo]
Thumbnail image via Justin Sullivan/Getty Images
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