Google turns purple: This is the result of switching over colors of competing brand logos

This designer, Paula Rupolo, decided to swap the colors of logos that famous competing brands use, and here’s the result. Hint: it’s pretty jarring.

It seems like we’ve already internalized logos along with their colors — and switching out the colors makes these immediately-recognizable logos look a lot less familiar.

A purple Google logo, anyone?

➤ What happens when you swap the colors of famous logos? [Sploid Gizmodo]

Thumbnail image via Justin Sullivan/Getty Images