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This article was published on November 8, 2013

Google turns purple: This is the result of switching over colors of competing brand logos

Google turns purple: This is the result of switching over colors of competing brand logos Image by: Justin Sullivan
Kaylene Hong
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Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

This designer, Paula Rupolo, decided to swap the colors of logos that famous competing brands use, and here’s the result. Hint: it’s pretty jarring.

It seems like we’ve already internalized logos along with their colors — and switching out the colors makes these immediately-recognizable logos look a lot less familiar.

A purple Google logo, anyone?

➤ What happens when you swap the colors of famous logos? [Sploid Gizmodo]

Thumbnail image via Justin Sullivan/Getty Images