Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on September 15, 2011

Google to allow European users to opt-out of Analytics data collection

Google to allow European users to opt-out of Analytics data collection
Matt Brian
Story by

Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

Google has reached an agreement with a German regulator over the way it collects and utilises user information for its Analytics websites traffic monitoring tool in Europe, Bloomberg reports.

Google has agreed to expand a browser add-on that will allow users to opt-out of website data collection, allowing website owners to request that the search giant does not store their complete IP addresses within Europe. To adhere to German law, the company will also sign data-administration contracts with website owners.

The issue was first raised by German state privacy regulators in 2009, voicing concerns over how Google collected information via its Analytics tool, and asked regulator Johannes Caspar to negotiate with Google on their behalf.

The search giant has said that whilst it disagrees with regulators that believe its Analytics tool violate data-protection rules, it will work with German authorities to work through their concerns and implement necessary changes.

Published
Back to top