Story by
Martin SFP Bryant
FounderMartin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
Perhaps surprisingly, Google’s main source of income, Adwords, is ten years old this year. To celebrate, the company is set to send over one million of its customers this rather impressive video.
Created by AKQA San Francisco and Dutch creatives PostPanic, the idea is that each AdWords customer will receive the video, customised to include their name. So, where in the video below you see ‘PostPanic’, you’ll see your own name in the video you’re sent.
The ad was filmed over two days on location at Google’s HQ, San Jose Airport and the surrounding countryside. It’s mightily impressive, and mind-boggling to consider the processing that must have gone into customising the video over one million times.
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