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This article was published on June 3, 2014

Google teams up with fashion designer Diane von Furstenberg for new Glass frames and shades

Google teams up with fashion designer Diane von Furstenberg for new Glass frames and shades Image by: Justin Sullivan
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Google is injecting some pizazz into its Google Glass wearable technology after the company announced a new collection of frames and shades created by fashion designer Diane von Furstenberg.

The ‘DVF | Made for Glass collection’ will be available to buy from the Google Glass site or Net-A-Porter from June 23, and it includes five new frames and eight new shades designed by von Furstenberg. The Belgium-born designer has previous ties with Glass, having used the technology in a runway show in New York last year.

Google opened the $1,500 Explorer Program to members of the public in the US last month, and appointed long-time fashion industry marketer Ivy Ross as its new head of Glass. With those changes in mind, bringing on a fashion icon like von Furstenberg is a logical step as Google tries to change the perception of Glass from a geeky gadget for tech nerds, to a stylish and desirable device for all. We suspect this is the first of many fashion-related tie-ins to come.

Google Glass

Related: Forget vacuum cleaners, Dyson prototyped a Google Glass-like AR headset

Thumbnail image via Justin Sullivan / AFP / Getty Images