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This article was published on September 22, 2014

Google search now shows you facts mined from data tables

Google search now shows you facts mined from data tables Image by: Adam Berry
Josh Ong
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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Google today revealed details behind a new search feature called Structured Snippets that displays information pulled from data tables on webpages. The feature actually began rolling out last month, but the company’s research team explained the technology in a post today.

The search engine has been progressively adding new information through its Knowledge Graph database. This latest feature adds more data below the snippets of text in a search query. For instance, searching for a Nikon camera model shows tech specs like sensor resolution and weight:

Screen Shot 2014-09-22 at 12.27.40 PM

Google is using machine learning to separate tables with useful information from those used for formatting. The system then ranks facts based on relevance and quality to decide which ones to display.

Introducing Structured Snippets, now a part of Google Web Search

Thumbnail image credit: Adam Berry / Getty Images