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This article was published on May 30, 2014

Google is pushing Play Music tonight with a live concert TV ad in the UK

Google is pushing Play Music tonight with a live concert TV ad in the UK Image by: AFP/Getty Images
Nick Summers
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Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

Tonight, Google will promote its Google Play Music streaming and download services with a live concert aired during a TV ad break in the UK.

A performance from singer-songwriter Sam Smith will be live streamed on the Google Play site from 9.30pm, before being piped in for a full commercial break at 10:45pm on Channel 4. It’s a novel idea – TV advert breaks are usually filled with short, forgettable commercials, so a comparatively long concert snippet should make viewers sit up and take notice.

SamSmith

The advert is just one slice of a renewed marketing push for Google Play services in the UK. The company has released new TV ads and posters advertising the digital marketplace, at least in part to support its Chromecast streaming dongle – which Google launched in the UK only a couple of months ago.

Google Play [via Google+]

Featured image credit:  ANDREW COWIE/AFP/Getty Images