Google Play gets Google+ integration to show content you’ve rated and recommendations from your friends

Google today announced an important update to Google Play that integrates its Google+ social network even further into the store. The new version is rolling out “over the next few days,” so don’t fret if you’re not seeing the new features yet.

In the meantime, here’s what you can expect if you have a Google+ profile:

• You now have an activity page in the Google Play Store app, where you can see all the Google Play content you’ve reviewed, rated and +1’d. To access this page, just tap your profile picture in the left-hand navigation menu.
• You’ll also start seeing more recommendations from your friends and family, and you can tap on their profile pictures to see the Google Play items they’ve +1’d or reviewed.

In short, Google has figured out another way to push Google+ to Android users. You can of course continue to use the Google Play Store app on your Android device without Google+, but one must wonder how long that will last.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Google’s pitch is very simple:

Have you ever asked a friend for a recommendation for a movie to rent or new book to read? We’re rolling out a new version of the Google Play Store app which makes it easier for you to find and share recommendations with your friends and family.

Sure, I wouldn’t mind getting recommendations from my friends and family. Too bad none of them are on Google+. Most are using Facebook, and some are on Twitter.

Google of course doesn’t care as it’s playing the long-term game. The company is going to keep updating its social network, slowly but surely making it more useful, and integrating it into every service its users already use regularly. Eventually, Google+ usage will increase, simply because at least some users will stop trying to avoid it.