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This article was published on February 27, 2015

Google paid $25 million for the .app domain

Google paid $25 million for the .app domain
Roberto Baldwin
Story by

Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

When you’re sitting on a giant pile of ad dollars you can pretty much buy whatever you want. Today Google is buying the .app top domain.

Business Insider reports that the search giant won an ICANN (the organization that controls internet domains) auction for the top level domain. Google currently owns .soy, .minna, .foo and .how.

The company has no immediate plans for the .app domain, but it’s pretty easy to figure where it fits into their business.

➤ Google just paid $25 million to buy the entire ‘.app’ web domain [Business Insider]

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