This article was published on November 12, 2013

Google launches Analytics Real-Time events and conversions reports out of beta


Google launches Analytics Real-Time events and conversions reports out of beta

Google today announced it officially launching events and conversions in Google Analytics Real-Time reports. Both will be coming out of beta “over the next few weeks” to help all users better understand their conversion funnel: are visitors just browsing or are they actively engaging and converting?

app-events

Launching Real-Time Events and Conversions Reports out of Beta

Google notes that based on user feedback, it has refined both reports. Users will soon see them in App profiles, and dedicated metrics for Unique Visitors have also been added.

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