Story by
Emil Protalinski
Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.
Google today announced it officially launching events and conversions in Google Analytics Real-Time reports. Both will be coming out of beta “over the next few weeks” to help all users better understand their conversion funnel: are visitors just browsing or are they actively engaging and converting?
➤ Launching Real-Time Events and Conversions Reports out of Beta
Google notes that based on user feedback, it has refined both reports. Users will soon see them in App profiles, and dedicated metrics for Unique Visitors have also been added.
Top Image Credit: Kimihiro Hoshino/Getty Images