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This article was published on August 28, 2013

Google is removing video responses on YouTube from September 12 due to low engagement

Google is removing video responses on YouTube from September 12 due to low engagement
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Google is abandoning its video response feature on YouTube, citing an abysmal 0.0004 percent click-through rate. The feature will disappear on September 12th.

youtube-videoresponse

The company says it’s working on a replacement, such as including video links in comments, to help promote better engagement.

➤ So long, video responses… Next up: better ways to connect (Google)

Top Image Credit: Eric Piermont / Getty Images

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