Story by
Emil Protalinski
Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.
Google today announced it is introducing, over the next few weeks, a series of short surveys in English-speaking countries which will appear after a user mutes an ad. The company says its goals are to learn why users mute ads, serve better ads, spot publishers and advertisers in violation of its policies, and help improve overall ad and placement quality.
Google introduced the small [X] mute control button in the top right hand corner of most of its display ads last year. Since then, the company says users have muted “millions of ads” and the company has used these signals to make ads more relevant and useful. Now it wants more information on which ads aren’t working.
See also – Google updates AdSense to support serving ads on HTTPS pages and Google removed over 350m bad ads and 270k advertisers from its systems in 2013, up 59% and down 68% respectively
Image Credit: Adam Berry/Getty Images