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This article was published on August 6, 2008


Google Insights: first spark of iPhone hype in September 2005

Google Insights: first spark of iPhone hype in September 2005


Ernst-Jan Pfauth
Story by

Ernst-Jan Pfauth

Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

Google has launched a new tool that helps to gain insight in search terms, called – not surprisingly – Google Insights for Search. Google’s Trevor Claiborne wrote earlier today that the product was designed with the advertiser in mind:

It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Even though the service is aimed at people who have devoted their life to marketing, it doesn’t mean a blogger can’t play around with it as well. I thought of a nice search term, and – again not surprisingly, came up with the iPhone. And not just because an Apple story drives in clicks (somebody accused Om Malik of doing this).

Trinidad and Tobago and Hong Kong: iPhone countries

So here are some surprising facts:

  • The first time a fair amount of people searched for the shiny object was in September 2005. Were that some iPhone visionaries? Or a secret Apple team looking for similarities?
  • People from Hong Kong and Trinidad and Tobago hardly search for anything else but the iPhone.
  • Lebanese iPhone fanboys rather have an iPhone for free

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