Google Music plans to "Take it to 11" during its Nov 16th event

Google hints at a Music Store launch at its Nov 16th event

After months and months of expectation, it looks like Google is finally ready to unveil its new Google Music Store, which is said to have a deep integration with its new social network, Google+.

Currently, Google offers limited music downloads via one of its Google Music blogs and provides beta users with 20GB of free storage for its cloud-based MP3 catalog via its Google Music locker service. But the company has been working hard to secure licensing deals with the big four music labels in preparation for its new music store, which will be a direct iTunes competitor and will have to battle other popular services like the Facebook friendly Spotify.

Invites just went out for Google’s “These Go to Eleven” event (a reference to the movie Spinal Tap), which will take place on November 16th.

No official word yet on what will be announced but considering the title, we’re betting its Google’s yet to launch Music Store. We’ll be covering it live at 2pm PST next week.

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Story by Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr (show all) Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and Google +.