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This article was published on April 22, 2008


Google Heatmap: what do we look at?

Google Heatmap: what do we look at?
Boris Veldhuijzen van Zanten
Story by

Boris Veldhuijzen van Zanten

CEO and co-founder, TNW

Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

We are looking at a presentation by Stephan Spencer, a web marketing expert and founder and president of interactive agency Netconcepts. His presentation is about search engine optimization.

One of the slides caught my eye because it is both beautiful, inspiring and educational. It shows a heatmap of where people actually click on a Google result page. What we can learn from this is how extremely important it is to be the number one result for any search and even for paid ads on Google. Interestingly enough the first result, which is watched and clicked most, is a paid result.

Google Heatmap