Google extends Certified Shops scheme to the UK, providing up to £1,000 protection on purchases

Story by

Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional (show all) Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

Google has extended the reach of its Google Certified Shops programme, launched in the US last year to increase customers’ confidence in buying goods online, to the UK.

Google’s Brian Marquardt, Group Product Manager of Google Shopping in the UK announced the expansion of the scheme today on Google+:

“Qualifying retailers display the Google Certified Shops badge on their site, letting visitors know that they can trust that store. When a shopper hovers over the badge, they’ll see helpful performance metrics, plus information about free purchase protection from Google.”

If there’s a problem with an order from a Google Certified Shop in the UK, customers will get Google’s assistance in rectifying the situation and cover for purchases up to £1,000. The scheme is free for the end-user and for the participating shop.

For launch, Google has partnered with the following stores: