Last October, Google announced it was rolling out a couple of new local features for Google Shopping, one of which surfaced local availability for products within Product Listing Ads. For example, when you search for something on Google, you’d perhaps see an ad for a retail chain that revealed your desired item was available in-store nearby.
These local inventory ads were US-only at first, but now Google is introducing them to five more markets – the UK, France, Germany, Japan and Australia.
Additionally, Google says it will now let retailers highlight products that are only available in-store on desktop devices, a feature that was previously only available on mobile.
Stores interested in getting involved with local inventory ads are asked to complete this form.
➤ Local inventory ads expand to more countries and formats [Google Blog]