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This article was published on October 23, 2008


Google deal blocked in Russia: cannot buy the contextual advertising company Begun yet

Google deal blocked in Russia: cannot buy the contextual advertising company Begun yet
Mircea Goia
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Mircea Goia

Mircea Goia was born in Romania and emigrated to US in 2005. He lives in Phoenix, AZ and works as web developer. His is involved in several Mircea Goia was born in Romania and emigrated to US in 2005. He lives in Phoenix, AZ and works as web developer. His is involved in several online projects and one of them is MyTestBox.com. Mircea shows a keen interest in commercial Web development such as social networks, viral marketing, e-commerce, online video (and filmmaking). He can be reached on his personal website (for suggestions, news, tips).

Not everybody likes Google, although many of them uses it.
It seems some high power people in Russia don’t like Google either. At least, they don’t like how Google tries to enter in each and every regional market.

This time Google tried to buy the contextul advertising firm Begun (a subsidiary of Rambler.ru search engine and the second biggest player in the russian contextual advertising field). The russian search engine (among the top three in the country) agreed to sell its division to Google for a reported $140 million.

But the authorities (Federal Antimonopoly Service – FAS) said that Kokuna Holdings Limited (owned by Google) failed to provide all the documentation needed to close the deal.

The chief of the FAS Igor Artemyev told Vedomosti, that “Google has not provided accurate and adequate information about the structure of ownership and therefore was refused“.

A source close to shareholders Rambler told Vedomosti that Prime Minister Vladimir Putin was not pleased by Google taking over the local market as it did in other markets.

It’s not that hard to believe this rumour considering Mr. Putin’s past actions.