Story by
David Petherick
Scotsman David Petherick is a director & co-founder of several companies, and provides social media strategy & visibility services. Scotsman David Petherick is a director & co-founder of several companies, and provides social media strategy & visibility services. David became known as ‘The Digital Biographer’ after a 2007 BBC radio interview, speaks Russian, wears the Kilt, and is a co-author for the books 'Age of Conversation 2.0, & 3.0'.
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According to Dow Jones Newswires, Google Chief Executive Eric Schmidt said on Thursday he would be happy to pursue an advertising deal with Twitter.
Having previously dismissed Twitter as a “poor man’s email” system, Schmidt seemed to shift course during a call with analysts:
“It’s an incredibly useful thing,” he said of Twitter’s instant communications capability.
He said the question was how a real-time update service could make money, adding that a logical strategy would be to “hang advertising products, whether it’s a text ad or video ad, off of it.”
“I don’t know personally their strategy, but it strikes me that’s a logical strategy for them to pursue and something we would be happy to pursue.”