Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
You may remember way back in August last year, Google rolled out Google Catalogs, dedicated tablet apps (iPad and Android) that brought shoppers the catalogs they love together under one big digital roof.
Today, the service feature thousands of catalog editions from more than 300 companies, including Williams Sonoma, J.Crew and Eddie Bauer. And now the Internet giant is making Catalogs available on the Web via Google Shopping.
Through Catalogs on Google Shopping, you can browse weekly picks and see what’s new in a ‘Latest Catalogs’ section. It includes more than 25 categories, including Women’s Fashion & Apparel, Home, Kids & Baby, Outdoor Adventure and Toys. You then click on a specific issue to open the viewer, where you can peruse the pages and zoom in to see products up close. Clicking ‘View Details’ takes you directly to the retailer’s site to make the purchase.
“Over time, we plan to incorporate catalogs more deeply throughout the Google Shopping experience, giving you more ways to find ideas and inspiration as you shop and engage with your favorite brands,” says Abigail Holtz, Business Product Manager at Google Shopping.
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