Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on June 11, 2015

Google brings 4X faster browsing to Android devices in India

Google brings 4X faster browsing to Android devices in India
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Google announced today that it’s rolling out a new feature to Android devices that will optimize Web pages so they load faster on slow 2G connections in India.

The company began field testing this feature at the end of April in Indonesia. It transcodes pages for quicker delivery on the fly when it detects that a user in on a slow connection. It appears that the method strips out Google Analytics scripts and some CSS styling.

Here’s an example of what that looks like, alongside an unoptimized mobile site.

TNW's unoptimized site (L) and the Google optimized version (R) (click for larger image)
Credit: TNW
TNW’s unoptimized site (L) and the Google optimized version (R) (click for larger image)

Google claims that its new feature reduces users’ data consumption by 80 percent, speeds up page loads by four times and results in 50 percent more page views.

Android users in India will be able to experience optimized page loading over the next couple of weeks. Google is also launching this feature in Brazil soon.

Faster and lighter mobile web pages in India [Google India Blog]

Read next: iOS 9 allows developers to build ad blocking extensions

Also tagged with