Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.
Google today launched Universal Analytics Upgrade, a two-step process to upgrade your existing properties from Classic Analytics to Universal Analytics. The company wants to enable the new version for all Analytics properties so that it can roll out all updates and new features on top of the Universal Analytics infrastructure.
Google won’t be renaming Google Analytics to Universal Analytics: it’s just the company’s way of defining a new version of the service, which first arrived as a private beta in October 2012. Google says Universal Analytics helps firms make sense of all the data coming in from consumers using multiple devices, mobile apps, as well as online and offline interactions.
In any case, here are the two steps you can now take to upgrade:
- Transfer your property from Classic to Universal Analytics. Google is beginning to offer a new tool in the admin section of all accounts to transfer your properties to Universal Analytics. In the coming weeks, look for it in your property settings.
To make sure all properties upgrade, Google says Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics “in the coming months.” We’ll let you know when an exact timeframe is made known.
Until then, you can choose to stick with the old or switch to the new. We would recommend at least trying Universal Analatyics, since you won’t have a choice very soon.
See also – Google Analytics expands with public beta of Universal Analytics: Covering more devices, apps, interactions and Google launches Analytics Academy, offering free community-based video courses about digital analytics
Top Image credit: Ulrik De Wachter
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