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This article was published on June 9, 2011


Google adds feature that links content to authors

Google adds feature that links content to authors
Francis Tan
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Francis Tan

Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social me Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social media and e-commerce. Get in touch with him via Twitter @francistan or Email [email protected].

Google has rolled out a new feature that allows websites to use metadata to link content to its author, making it easier for Google users to follow their favorite writers on the web, CNet reports.

The special authorship markup tag is a new HTML 5 feature that incorporates the author into the search results for their articles, which could potentially affect search ranking in the future.

Google engineer Othar Hansson wrote:

“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”

Google has already worked with several Web sites to start the initiative with adoption from major media outlets, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. The company has also implemented the authorship tag in content hosted on YouTube and Blogger.