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This article was published on August 6, 2014

Google acquires smart messaging service Emu, will shut it down

Google acquires smart messaging service Emu, will shut it down Image by: Getty Images
Roberto Baldwin
Story by

Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

Today, Emu announced that it was being acquired by Google. The smart messaging service mines your conversations and surfaces relevant information like restaurant and movie reviews. Plus you when you receive or send a message with a time or day (for example: let’s get lunch on saturday), the app gives you the option to create a calendar event based on that information with just a tap.

If you’re a fan of the service, today’s announcement is bad news. The company is shutting down its app:

That’s right! And we’re super-excited. But to focus on our next chapter, we have to close the last one. As of August 25, 2014, we’ll be shutting down the Emu app. It will no longer be available in the App Store, and existing users won’t be able to send, receive, or download messages. We know it’s an inconvenience, and we regret that.

Of course, there’s a good chance all this conversation mining and the features that benefit from that data will appear in Google Hangouts soon.

➤ Via TechCrunch

Image credit: Getty/AFP