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This article was published on August 6, 2014

Gmail now surfaces Unsubscribe links to the top of emails

Gmail now surfaces Unsubscribe links to the top of emails
Emil Protalinski
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Emil Protalinski

Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.

Google today released a neat feature for those who like to reduce the number of emails they receive. In short, Gmail will now surface the Unsubscribe link in certain emails to the top, beside the sender’s email address.

This doesn’t work for all types of email. Naturally, it only works for those that include an Unsubscribe link in the first place, but Google also notes that the feature depends on Gmail’s new default filters: emails found in the Promotions, Social, or Forums tabs.

UnsubscribeLink

Google points out that this not only encourages users to keep their inbox clutter-free, but it also helps the authors of the content: “For email senders, their mail is less likely to be marked as spam.” On the other hand, we would argue that if you didn’t subscribe to a mailing list but you’re getting messages anyway, make a point to mark those as spam.

See alsoGmail gets support for addresses with accented or non-Latin characters, Google Calendar to follow ‘shortly’ and Google now lets you download a copy of your Gmail and Google Calendar data