Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]
Up until now, email notifications for Google+ were about as useful as an email notification from Google+. All you were able to do was view the content and click through to interact with the post. Yep, it was pretty useless.
Over time, the Gmail team has added more social functionality, such as Google+ history to its people widgets, along with photo and video thumbnails.
Today, the Gmail team has announced that email notifications from Google+ are now fully functional, meaning you’ll be able to interact with the content that you’re sent right from your inbox.
Here’s what the team had to say about the update today:
On the desktop, in addition to adding people to circles, and viewing recent Google+ content in the people widget, we’re now making Google+ notification emails in Gmail completely interactive:
– You can view, comment on, and +1 posts from inside your inbox
– Your comments appear in the Google+ stream in real-time, and
– Responses from others instantly appear in Gmail, as part of the notification message
I’ve personally turned off the email notifications since they weren’t very useful to me. Google+ is a real-time service and I never really got the point of flooding my inbox with things that I had to click.
The fact that I can now interact with the post changes everything and I’ll probably be turning the notifications back on. By letting me +1 or comment on a post from within my inbox, I don’t have to be taken out of my flow to be social.
It seems like some of the thoughts behind Wave and Buzz are sneaking their way back into Google products, in a good way. The idea of having a fully interactive and collaborative environment surrounding you at all times is the way of the future.
In my opinion, Google is doing an outstanding job of weaving all of its products together without making you change the way you do things.
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