Microsoft MSN in collaboration with Hachette Filipacchi Media and BermanBraun announced a new website – Glo.com Glo is a lifestyle website presented like a magazine and has four basic categories. The target audience is women. The content of the website seems right out of a magazine: clothes, apparel, food, decor and some articles. The makers of Glo don’t just present you with content but enable you to purchase and share your likes with your friends. With Twitter, Facebook and Windows Live id integration, users can share content on any of the platforms from the website itself. In a press release Microsoft highlighted the following features of Glo:
- Scrapbook: Save images, articles from the site.
- Sharing tools: You can share pages via email or on sites like Twitter, Digg, Windows Live, Stumble, MySpace and a few others
- Bing integration
- Facebook: Use your Facebook id to sign-in and use the Scrapbook
- Full-screen photo galleries: The images are quite good.
The website design and content will be managed by Hachette Filipacchi Media and BermanBraun while MSN will be taking care of the advertising. On the advertising page MSN has provided with some insights into what the target audience for the website is:
Glo’s projected audience is female, 25-49 years old, educated and family-oriented. It is estimated that 60 percent of this audience will have an annual household income of $75,000 or more, and 55 percent will be college graduates.
The site lives up to it’s tag of a lifestyle destination and I like the content. The social integration would definitely help in making this site popular. Ladies, this site is for you and guys, do check it out if you plan to purchase some gifts.
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