This article was published on April 19, 2010

Did Gizmodo Pay $10,000 For That iPhone 4G?


Did Gizmodo Pay $10,000 For That iPhone 4G?

Turns out that not everything that people claim as ‘lost,’ really is. Word is sprouting that Gizmodo paid some $10,000 US for that little gadget.

If that is the case, they got it for a song. Gizmodo has been racking up millions of pageviews on the story as it storms across Digg, Reddit, and Twitter. It is the biggest story that we have seen this quarter.

A full, new, Apple phone, months before anyone hoped to get a poor camera shot of an out-of-date prototype? Scoop of the year for Gizmodo, and a major medal in the ongoing war between Engadget and Gizmodo for dominance in the gadget world.

This is a graph of Gizmodo traffic for the day, two hours behind as the surge broke their analytics program:

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Count up the millions of hits and then calculate the Gizmodo CPM rate and multiply. Giz made a pile of money off of that $10,000 purchase.

People are worrying about how this will hurt Gizmodo and Apple, and that is a very, very fair thought. For now, however, Gizmodo is cleaning up. Today, Gizmodo won.

And if you are a lawyer, it is illegal to purchase goods that you know are stolen, right?

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with