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Owen Williams
Former TNW employeeOwen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
Can’t get enough of all that Star Wars branding everywhere? Giphy has your back: it’s worked with the people behind Star Wars to add exclusive filters to its GIF-creating app.
Giphy Cam now has six official filters built in direct collaboration with the special effects team that created the movie. The six filters include a Millennium Falcon, BB-8, lightsabers, jumping to light speed and a Storm Trooper mask.
Each effect can be overlaid over the real world using the app’s camera mode, so you can make mashed-up Star Wars GIFs.
It’s the first time Giphy has collaborated with an outside brand in its GIF-creation app and probably won’t be the last, as the company looks toward monetizing moving images — but for now, this deal didn’t involve money.
Star Wars: The Force Awakens doesn’t open in US theatres until December 18.
